I'm a multidisciplinary creative with extensive of experience in commercial photography, video production, OOH advertising and FAST channel management.
See below for examples of the breadth of creative projects on which I've worked and click the link directly below to view my full photographic website. Full length examples of video projects can be provided on request.
A brief overview of experience with selected works.
A collection of commercial photography examples from the wide variety of work undertaken freelance and leading in-house creative teams. More examples can be found on my photography website.
A collection of headshot photography for actors, models, dancers and other industry professionals. More examples can be found on my photography website.
At Zoom Media UK, I undertook a three year project to turn an obscure, excel spreadsheet based project into a sellable, wholistic entertainment solution predominantely for gym and healthclub environments. The livegood channel is currently broadcast to most major UK gym chains, across 300 sites and 500+ screens.
Over 12 hours of content included exclusive in-house productions and partner content from the likes of Red Bull, GoPro, JAAQ and TikTok, all partnerships which I personally negotiated and coordinated during my time as Head of Creative.
These are examples of corporate headshots for Zoom Media UK. Whilst I've decided to display the consistency in execution from a single company, I have undertaken various corporate headshot projects over the years both privately and while working as part of an in-house creative team.
There aren't many different types of video production I haven't been set to tackle over the years, with the exception of a feature length film. These are a small sample group of clips from my portfolio of video work. Full length clips can be provided on request whilst I work on a new showreel.
Two examples of OOH campaigns visualised on behalf of planners for client 'environment' sign-off. These requests often came sans brief and with little to no accompanying creative assets.
As I began developing a standalone creative team for Zoom Media UK it became necessary to also develop new processes and structure around our creative practice. Many of the old processes were reliant on manual input and locally stored Excel spreadsheets. Employing new, AI capable, online CMS tools, and working with our US based IT team to build complimentary in-house systems dramatically improved productivity and output quality.
A small sample of graphic assets created for various projects over the years, usually during time working as an in-house creative. To date I have designed everything from website banners to 'skins' for HTML based television content to corporate logos, vinyl installations and entire print lookbook catalogues.
A key part of my role at Zoom Media UK was producing sales supporting collatoral in the form of presentation decks. Presentation decks were also produced for the livegood channel project to expand the network estate and to encourage sponsorship opportunities for major events for which we provided coverage.
The example opposite is a pre-visualisation of a proposed large format (D48) installation in a 'The Gym Group' environment for gym partner sign-off. These were frequently composed to bid for, retain or improve existing partnerships. Other pre-visualisations were predominately focussed on entire gym 'takeovers'; planners and advertisers would want to see how a brand or product campaign would look across digital, print and experiential mediums together.